My client John had created a successful software and consulting business. Now he had a dream. That was to sell his business in central London and retire early, moving to the south coast to enjoy a life of leisure pursuits. Of course I didn’t know that at the time.
Unfortunately there were insufficient new business opportunities to achieve the revenue and profit targets John needed. This was threatening John’s dream, as he needed to maximise sales performance in order to maximise the value of the business when he sold it.
To make matters worse, the Sales and Marketing Director had recently left and there was friction within the sales team and between the sales team and their colleagues elsewhere in the company .
John needed to reinvigorate his business, get his sales team performing again and bring harmony back to his team, so he appointed me as an Interim Sales and Marketing Director, working 3 days per week.
I developed a new marketing strategy to build up brand awareness, company differentiation and create fresh interest in the company’s products.
I developed and implemented a new partner management approach, which elevated my client’s business to preferred partner status with key partners and helped increase the number of new sales opportunities.
I then established two new business units offering new software and consulting services. This boosted revenues and also resolved the internal frictions within the sales team. The champagne I served to everyone in the company each time a new sales order was won also helped improved relationships between the sales team and the rest of the company!
The result of all this was a significant upturn in John’s fortunes. Revenues increased, profits increased and interest from prospective buyers for John’s business increased.
After just nine months John sold his company and he was able to realise his dream of enjoying his leisure pursuits on the south coast.